Project Details


Creating a website for fashion and lifestyle blogger.
Screenshot of Sammi website
Content Strategy
Information Architecture
WordPress Development
Project Management


Sammi is a fashion and lifestyle blogger. She has collaborated with global brands and recently launched her own brand too, ĀRDĒO Studios.

I worked with Sammi to redesign and rebuild her website on WordPress so that we could utilise the native blogging function that the platform offers.


  • Create a blog.
  • Create pages to easily share fashion, beauty and homeware items.
  • Act as a signpost to her other business activities.
  • Create a design aesthetic aligned with Sammi.


We kicked off the project with some virtual meetings to discuss ideas, goals and target users. Once aligned, I produced some concept designs from which we developed further into a final design.

I used WordPress for the build phase and migrated blog posts from her previous website (built on blogger). The site was hosted on Amazon Web Services.


A website that Sammi can regularly blog on, communicate with her followers via a commenting system and also share outfits, beauty and homeware items.

Client Testimonial

“His visions, communication & diligence were impeccable throughout the project. Luke's professionalism shone through, and he clearly understood what I was trying to achieve; and totally made it happen. I am so pleased with the end result.”

Sammi Jefcoate